Logo redesigns can be a risky business. A redesign can either breathe new life into a brand or cause a backlash among customers. In this blog post, we’ll take a look at some of the most famous logo redesigns in history and discuss the reasons behind them, as well as what businesses can learn from them.
One of the most famous logo redesigns is the Pepsi logo redesign of 2008. The new logo features a more modern, streamlined design, with a circular shape and a wavy blue and red stripe. The redesign was intended to reflect the brand’s youthful and dynamic image and to compete with Coca-Cola’s iconic logo. However, the redesign was not universally popular and was criticized for being too similar to other brands and lacking the personality of the previous logo.
Another famous logo redesign is the Starbucks logo redesign of 2011. The new logo features a simplified design, with the words “Starbucks Coffee” removed and the iconic mermaid emblem enlarged and made the focus of the logo. The redesign was intended to reflect the brand’s expansion into other products and to create a more iconic, recognizable logo. The redesign was largely successful, with the brand’s sales and visibility increasing as a result.
What can we learn from these famous logo redesigns? First, it’s important to have a clear goal and purpose behind the redesign. A redesign should reflect the brand’s values and personality and be appropriate for its target audience. Second, it’s important to take customer feedback into account and test the new design before launching it. By carefully considering these factors, businesses can create successful logo redesigns that breathe new life into their brands.